The Marketing Mix applied to a fast mocing consumer product Essay

The Marketing Mix applied to a fast mocing consumer product - Essay Example Customers tend to have built up brand loyalty due to the sentimental value that the branding has created over the years. For older customers, it may remind them of their own childhood days when their kids eat them and as for kids they will carry the memories on to their net generation. The Target customer of Cadbury associates sentimental value to it and thus Cadbury has become habitual for them. The packaging has been consistent during the last decades. The only changes have been in sies .The packaging is localized (in local language) to communicate the message of Cadbury to the customers. The packaging emphasizes on the brand color association i.e. Purple and all Cadbury dairy milk chocolates have the same solid purple color in their packaging. The packaging of Cadbury for the customers is convenient. It serves the function of keeping the chocolate fresh and crisp until consumption. It provides the health facts on its packaging for the health conscious people in their local language. The packaging of Cadbury, and the variants that are being offered, are made to suit the requirements of the customers. Thus the target customer of Cadbury dairy Milk seek: - The graphics on the Cadbury Dairy milk chocolate include the net weight, graphics showing the components i.e. milk pouring into chocolate bars, the positioning statement "more to share", barcode indicating shelf life, instructions to discard wrapper in the bin and diagrams showing it is best for consumption of vegetarians The target customer of Cadbury is: - 1. Health Conscious 2. Has positive response to the Cadbury Dairy Milk brand name 3. Likes to share the special moments in life with other people as demonstrated by the positioning statement. 4. Is conscious of the freshness of the product he is consuming 5. Best suited as an in between meals snack for vegetarians. Product support services Unsold bars that have exceeded their shelf life can be returned to the manufacturers The target customer: - 1 wants value for money and is quality conscious and can easily shift to other brands if their favorite brand does not deliver the quality it promises. Price Product mi pricing Cadbury Schweppes, the Australian Cadbury manufacturing company, has a diversified product mi and follows a market segmentation strategy focusing on different market segments some brands include Cherry Ripe, Crunchie, Freddo The target customer of Cadbury is: - Varying tastes The target customers are from different age groups Freddo is strictly for kids, Cadbury is for teenagers The target customers have different, localize tastes in different markets for example the target customers of Australia prefer the cherry flavor so for them the unique

Marketing of Guimaras Mangoes to the United States Essay Example for Free

Marketing of Guimaras Mangoes to the United States Essay The meaty flesh of a mango fruit is sweet, but the fruits pit is so large and hard. Ripe mangoes are fragrant and soft to the touch, but not mushy. Mangoes can be processed into a number of unique products such as dried mangoes, puree, juice, chutney, halves and scoops, jelly jams, and pickles. A uniform quality and an adequate supply are assured throughout the year through processing. Processed mangoes enable exporters to serve their markets even during off season period for fresh mangoes. Also, exporters can penetrate buying countries with strict phytosanitary requirements by supplying processed mangoes. The distinct taste and nutritional value of Guimaras mango variety puts it above any other mango in the world. Mango is one of the priority crops being supported by the major programs of the Department of Agriculture (DA); Mangoes are included among the high value crops to be given priority under the High Value Crop Law. Distribution is an exceptionally important phase in the marketing of mangoes. The fruit after harvest has to pass through several agencies before reaching the consumers. The Philippines has already established its credibility in supplying high quality mangoes to important markets especially to the United States. The recent organization of the Philippine Mango Development Council provided the impulsion to unite the key players of the industry into a single advocacy group that will work together for the sustainable development of the Philippine Mango Industry. REVIEW OF RELATED LITERATURE One of man’s greatest triumphs in the cultivating of wild plants is the cultivated mango. Centuries of cultivation and selection produced a luscious fruit. Many varieties are grown in different countries. Here in the Philipines, Guimaras is known as the â€Å"Mango Country†, gaining the name because of its sweetest and big-sized mangoes. Based on the data of the National Statistical Coordination Board of the Republic of the Philippines, the year 2002 was a good year for Guimaras mangoes. It was in this year that it formally joined the world export market and cooperatively, production soared to its highest for the last three years. 2002 production posted a growth of 446.40 percent or five times higher over the 2001 production. Despite the decrease in the number of fruit-bearing trees, more trees were induced to flower as favored by the weather conditions. The Philippine mango, considered in western countries as an exotic tropical fruit, is fast gaining popularity worldwide. It is the third biggest dollar earning fruit next to banana and pineapple. But competition from other countries has led to stricter international standard controls for mango and the fruits produced in Pangasinan and the other Ilocos provinces have yet to meet quality standards demanded by the United States. The United States may open its market to Philippine mangoes, with that country’s agriculture department funding a survey to find out which mango-producing areas have no incidence of mango seed and pulp weevils. Major importers of Philippine mangoes in the United States are looking forward to less costly mangoes from Manila with the decision by the US government in December to allow other provinces in the Philippines to export the produce. A United States-based Philippine official has revealed the introduction of a technology that would help cut down the shipping cost of Philippine mango exports to that country. Eventually, such technology would also allow mangoes from other areas of the country to enter the US market. Presently, only mangoes from Guimaras Island have been allowed in the US. According to Victoriano Leviste, agriculture attachà © at the Philippine embassy in Washington DC, The key is to create a niche market through our Filipino residents and possibly other Asians. Philippine Super Mango (carabao) has been gaining popularity in the US market as a sweet and more luscious fruit. The Philippine mango, coming from Guimaras Province in the Visayas, was only able to enter the US market in May, last year, after 15 years of negotiations with the US Department of Agriculture. Only Guimaras mangoes are so far accepted in the US. Mangoes from other areas of the country allegedly have fruit flies. Guimaras has been considered a pest-free zone and an ideal source of mango exports to the US. It is encouraging to note that the importance of the mango industry to the Philippine economy is now being recognized by all concerned sectors. The mango industry has provided livelihood opportunities to its growers and to those involved in its marketing channels. Similarly important is its significant contribution to the countrys export earnings being the third ranking fruit export, next to banana and pineapple. The Philippines is one of the top mango producing countries in the world with an estimated 2% share of the worlds 23.4 million tons production in 1997. The other top mango producing countries are India where 51% of total world production of mangoes comes from, China with 9% share. Mexico and Thailand both with 6% share. Exporting is one factor that helps our economy to sustain its stability with different problems it encounters. The need for unity among mango growers here in the Philippines is very important to be able to enhance the competitiveness of our own mangoes both in the local and world market. The recent formation of the Philippine Mango Development Council (Philmango), which was initiated by the DA Agribusiness and Marketing Assistance Service (AMAS), is a big step towards the proper orchestration of strategic interventions for the mango industry. CONCLUSION Mangoes from Guimaras indeed goes beyond quality and taste compared with other mangoes exported from different countries. The target of introducing and marketing of mangoes produced from different regions here in the Philippines to the United States should be endorsed. Only mangoes from Guimaras passed the standards in the United States. In order for our mango producers to enter the US market, there should be proper technology to assure consistent quality and supply. The bulk of the countrys mango output are grown in backyard farms which makes it hard to assure uniform and consistent supply of mangoes. There are limited commercial farms, and exports are basically consolidation of produce from backyard orchards and small farms. Also, the lack of commercial technology in the packaging and in preserving the freshness to offset the long stretch from the source to distant foreign markets such as the United States should also be taken into consideration. Lastly, inefficiency and high freight charges from the local shipping industry caused so much burden. It adversely affected the smooth delivery of mangoes to its markets. Mangoes coming from Visayas and Mindanao should be transported to Manila before it is exported to foreign countries; the significant increase of price due to high transport costs makes it difficult to reach its destination. REFERENCES Kotler, P. 1980. Marketing Management. New Jersey: A Simon Schuster Company Compton’s Encyclopedia http://www.nscb.gov.ph http://www.organicconsumers.org Leovelyn Hope B. Parreà ±oFebruary 26, 2010 BSBM 4/ SOCIO 01Mr. Don Velez COMPARE THE EXPERIENCES YOU HAD IN PRIMARY SOCIAL GROUP TO YOUR EXPERIENCES IN SECONDARY SOCIAL GROUP If there’s someone who can give me good and true pieces of advice, it would be no less than my family. Every day, I came to meet and bump with different people. And these persons gave another dimension in my life. My second family, the organizations I have here in school also welcomed me. But there is indeed a significant difference with the way they care for each members. My family treats me, accepts me and understands me for the person I am. They believed in my capabilities and support me with my ambitions in life. My family gives me inspiration in everything I do. I can count on them especially in times when I experienced the down moments of my life. There was never a time when they left my side. On the other hand, my second family also gives another meaning in my life. Though I am part of the family, there is no assurance that they will always be there for me through thick or thin. They also have their priorities in life. Though they can be there when I a want shoulder to cry on, or help me out with problems in school but it is just temporary. They all come and go. Abstract Mango is one of the commercially and economically essential horticultural fruit crops in the Philippines. It is the third most important fruit crop, next to banana and pineapple in terms of dollars earned. It is considered as a national fruit in this country. Mangoes specifically coming from Guimaras can be eaten ripe or unripe. It is very popular around the world because of its exotic taste. The paper aims to exemplify the export of these mangoes which placed the country’s competitiveness in the world market and how it captured the United States.

Sexual Assault in the Army

Sexual Assault in the Army â€Å"The Invisible War† Sexual Assault  against Women in the Army In 2012 a documentary entitled â€Å"The Invisible War† dealing with sexual assault against women raised attention to an issue that has been rarely spoken about. As an issue, it has been gaining attention in recent years however, and even President Obama (Office of the Press Secretary, 2014) describes it as a â€Å"profound injustice† in a speech he made in January. Sexual assault in the army affects a certain category of the American population that is abused. This paper will focus mainly on veteran women, explaining the causes behind their victimization, the measures the U.S officials have been trying to implement to limit such incidents, and finally it will provide some real study cases. The Report to the President of the United States on Sexual Assault Prevention and Response (Depatment of Defense., 2014) came as a response to president Obama’s request to the defense department to improve their policies against sexual assault in the military system. It defines sexual assault as â€Å"[intentional] sexual contact characterized by use of force, threats, intimidation, or abuse of authority or when the victim does not or cannot consent† (2014). Based on this definition, the rapport states that the number of victims of sexual assault between 2013 and 2014 are as follows: 4,3% for women and 0,9% for men. It also shows that despite the increase in 2012 concerning the number of sexual assault cases against women in the army, there is a decline from 6,1% to 4,3% in 2014 (same as 2010). In simpler terms, women are 5 times more likely to get sexually assaulted than men in the army. These figures imply an aggressiveness against women in particular considering that veteran women make up only 14,5% of the active-duty force (Statistics on Women in the Military, 2011). Some would explain this behavior through the feminist theory; that sexual violence against women is a way for men to reinforce their power, hence label it as a gender issue (Peterson Bailey, 1992; Hagan Peterson, 1995; Baron Straus, 1987). In chapter eight of Crime and Inequality (Hagan Peterson, 1995), the writers explore different surveys and experiments made to prove the relationship between gender inequality and violence against women, especially rape. They argue that such violence is intended to â€Å"keep women in their place† (1995). Clark and Lewis (1997) also argue that in societies where women are regarded as possessions of men, it is more likely that men would exercise their power by forcing and threatening women into sexual activities (cited in Baron Straus, 1987). Although this theory does not relate to women in the army in particular, but it tries to establish the relationship between the socioeconomic inequality between men and women from one hand, and the sexual abuse women suffer from. (Hagan Peterson, 1995). â€Å"The central argument is that rape is rooted in male domination of sociopolitical and economic activities (Williams and Holmes 1981). Thus, rape is expected to be more common where women hold little political or economic power [†¦] and the occupational status of women is inferiorâ€Å" (Peterson Bailey, 1992). In Addition to the view that men assault women sexually to reinforce their power, sexual assault might be attributed to some other causes. One of the main factors which are associated with high risk of rape, in particular, is the work place environment. Veteran women share their sleeping quarters with male soldiers which provide an environment in which the assailant has an easier access. Women also may experience pressure and may be obliged to hear demeaning comments or gestures (Sadler, Booth, Cook, Doebbeling, 2003). According to Pauline Jelinek (2012) in her article â€Å"military alcohol abuse ‘culture’ is now a ‘crisis’.† It is known that drinking alcohol and consuming drugs within the ranks of the military is a ‘culture’, and is considered as an escape from what they experience in the war. However, this has numerous drawbacks such as sexual aggression against veteran women. In fact, it is reported that half of perpetrators in the military are under the influence of alcohol or drugs at the time of (Sadler, Booth, Cook, Doebbeling, 2003). Man’s tendency to act violently is another factor associated with high rate of rape. This is proven by a meta-analysis of sex difference in physical aggression. It shows that men are more likely to act violently and that 62 per cent of those who are injured by a partner are women (Archer, 2000). This is explained by what Melissa M. McDonald, Carlos David Navarrete and Mark Van Vugt (2012) call â€Å"The male warrior hypothesis.† They argue that men are programmed to act aggressively â€Å"to gain access to mates, territory and increased status.† This tendency to act violently can be interpreted as one major cause of sexual assault. Furthermore, women’s silence increases the rate of rape. This is attributed to barriers to justice where women feel that they are at risk of retaliation by the assailants. In fact, offenders usually outrank the victims and consequently, women are obliged to make a choice between their military career or seeking justice. What is worse is that commanders not only fail to enforce the protection of those women but also they put the blame on women for ruining the careers of â€Å"good soldiers† claiming that this is not â€Å"a big deal† and â€Å"not worth causing conflict in the unit† (Stalsburg, 2011). Despite the existence of sexual crimes in the military, a great number of methods and victim assistance programs have been actually implemented by the American army to prevent the occurrence of such cases. â€Å"Bystander Intervention Training† provided by the Department of Defence is one of the methods that encourages and shows all the service members how â€Å"to intervene safely when they see situations at risk for sexual assault† (U.S. Commission on Civil Rights, 2013). Another training that only commanders receive is â€Å"The command training and efforts to address sexual assault† (2013). It teaches commanders to assume an effectual responsibility by adopting certain rules and initiating some directions. It trains therefore high ranked officers to prevent the setting up of â€Å"environments that foster sexual harassment†(2013). As far as the military response to victims is concerned, two major reporting options are available for military members to opt for. The first, the unrestricted reporting option, implies â€Å"criminal investigation in which command and law enforcement are provided with details of the incidents† (U.S. Commission on Civil Rights, 2013). The restricted reporting option, on the other hand, provides help for victims in terms of â€Å"medical and healthcare,† but it does not imply an official investigation. This option is made specifically for women who prefer not to reveal the harasser’s identity or to call legally for their rights. In addition to these methods, â€Å"every military installation has a Sexual Assault Response Coordinator (SARC) and at least one Victim Advocate [who is] responsible for connecting victims with appropriate resources and services† (U.S. Commission on Civil Rights, 2013). Although several measures have been adopted in the military, most women being raped prefer to be silent and not to uncover the truth. Even though America have the most powerful army in the world, it has in its ranks a secret –an invisible story- that many women won’t dare to reveal. However, in 2012 these women decided to break this silence and speak out in an investigative and a documentary film entitled â€Å"The Invisible War† (2012) which evolved around the sexual assault and harassment in the US military. This film aided these women to uncover the truth, tell their stories and share their experiences. One of these women is ‘Kori Cioca’ who was serving â€Å"in the US coast guard and was stationed in Michigan† and was raped by one of the commander officers back in 2005 (Stebner, 2013). During the aggression and while calling for help, her assaulter hit her and broke her jaw. She didn’t have the courage to report this incident because of the threats she received and the fear of losing her job (Stebner, 2013). In her article â€Å"the Invisible War: New Film Exposes Rape, Sexual Assault Epidemic in U.S Military† Amy Goodman (2012) interviewed Ms. Cioca where she told her horrible story about the aggression. In fact, her superior began by harassing her verbally but she refused these sexual suggestions. She said â€Å"he didn’t rape me because I was pretty or that he wanted to have sex with me; he raped me because he hated me, and he wanted to show me that I wasn’t as great as I thought I was.† This statement can be interpreted in favor of the feminist view of sexual assault discussed earlier. As for the victim, she thought about committing suicide but she changed her mind when she knew that she’s pregnant. Until now, although she feels traumatized and fights everyday to win her right back, she remains hopeful and confident that one day justice will take its course. To sum up, sexual assault against women has been an ‘invisible war’, a blight in the most honorable institution like the U.S. military. Its causes go back to different factors; human nature in general and the environment of the army in particular. The U.S officials and mainly the department of defense have been implementing different measures in the different levels of the armed forces to eliminate this problem. However, what the story of Kori Cioca reveal can imply the limits of such measures and the commitment to stop this sexual aggressiveness against women. References: Archer, J. (2000). Sex Differences in Aggression Between Heterosexual Partners:. Psychological Bulletin, 126(5), 651-680. Retrieved December 2014, from: http://www.batteredmen.com/ArcherSexDifferencesMeta-AnalyticReviewf2000.pdf Baron, L., Straus, M. A. (1987, December). Four Theories of Rape: A Macrosociological Analysis. Social Problems, 34(5). Depatment of Defense. (2014, November 25). Report to the President of the United States on Sexual Assault Prevention and Response. Retrieved December 2014, from The United States Department of Defense: Sexual Assault Prevention and Response.: http://sapr.mil/public/docs/reports/FY14_POTUS/FY14_DoD_Report_to_POTUS_Full_Report.pdf Goodman, A. (2012, janaury 30). The Invisible War: New Film Exposes Rape, Sexual Assault Epidemic in U.S. Military. Retrieved December 2014, from Democracy Now: http://www.democracynow.org/2012/1/30/the_invisible_war_new_film_exposes Hagan, J., Peterson, R. (Eds.). (1995). Crime and Inequality. Stanford, California.: Stanford University Press. Jelinek, P. (2012, september 9). Military Alcohol Abuse Culture Is Now A Crisis, Report Finds. Retrieved December 2014, from: http://www.huffingtonpost.com/2012/09/18/military-alcohol-abuse-drug-drinking_n_1893360.html McDonald, M. M., Navarrete, C. D., Vugt, M. V. (2012, January 23). Evolution and the psychology of intergroup conflict: the male warrior hypothesis. PHILOSOPHICAL TRANSACTIONS B. Retrieved December 2014, from: http://rstb.royalsocietypublishing.org/content/367/1589/670 Office of the Press Secretary. (2014, January 22). Remarks by the President and Vice President at an Event for the Council on Women and Girls. Retrieved from The White House: http://www.whitehouse.gov/the-press-office/2014/01/22/remarks-president-and-vice-president-event-council-women-and-girls Peterson, R. D., Bailey, W. C. (1992, Mai). Rape and Diemnsions of Gender Socioeconomic Inequality in The U.S Metropilitician Area. Journal of Research in Crime and Delinquency, 29(2), 162-177. Sadler, A. G., Booth, B. M., Cook, B. L., Doebbeling, B. N. (2003). Factors Associated With Women’s Risk of Rape in the Military Environment. AMERICAN JOURNAL OF INDUSTRIAL MEDICINE, 43, 262–273. Retrieved December 2014, from: http://www.arlingtonwestsantamonica.org/docs/Sadler_Military_Environment.pdf Statistics on Women in the Military. (2011, September 30). Retrieved December 14, 2014, from The Womens Memorial: http://www.womensmemorial.org/PDFs/StatsonWIM.pdf Stebner, B. (2013, february 13). The Invisible War: Former Coast Guard recruit tells of how horrific rape at hands of commanding officer made her contemplate suicide. Retrieved December 2014, from Mail Online: http://www.dailymail.co.uk/news/article-2277917/Kori-Cioca-tells-Katie-Couric-horrific-rape-contemplated-suicide.html THE INVISIBLE WAR. (2012). Retrieved december 2014, from the invisible war: http://invisiblewarmovie.com/index.php U.S. Commission on Civil Rights. (2013, September). 2013 Statutory Enforcement Report: Sexual Assault in the Military. Retrieved December 2014, from United States Commission on Civil Rights : http://www.usccr.gov/pubs/09242013_Statutory_Enforcement_Report_Sexual_Assault_in_the_Military.pdf

Emperor Claudius Essay -- essays research papers

Introduction Tiberius Claudius Nero Germanicus (b. 10 BC, d. 54 A.D.; emperor, 41-54 A.D.) was the third emperor of the Julio-Claudian dynasty. His reign represents a turning point in the history of the Principate for a number of reasons, not the least for the manner of his accession and the implications it carried for the nature of the office. During his reign he promoted administrators who did not belong to the senatorial or equestrian classes, and was later vilified by authors who did. He followed Caesar in carrying Roman arms across the English Channel into Britain but, unlike his predecessor, he initiated the full-scale annexation of Britain as a province, which remains today the most closely studied corner of the Roman Empire. His relationships with his wives and children provide detailed insights into the perennial difficulties of the succession problem faced by all Roman Emperors. His final settlement in this regard was not lucky: he adopted his fourth wife's son, who was to reign catastr ophically as Nero and bring the dynasty to an end. Claudius's reign, therefore, was a mixture of successes and failures that leads into the last phase of the Julio-Claudian line. Early Life (10 BC - 41 A.D.) Claudius was born on 1 August 10 BC at Lugdunum in Gaul, into the heart of the Julio-Claudian dynasty: he was the son of Drusus Claudius Nero, the son of Augustus's wife Livia, and Antonia, the daughter of Mark Antony. His uncle, Tiberius, went on to become emperor in AD 14 and his brother Germanicus was marked out for succession to the purple when, in AD 4, he was adopted by Tiberius. It might be expected that Claudius, as a well-connected imperial prince, would have enjoyed the active public life customary for young men of his standing but this was not the case. In an age that despised weakness, Claudius was unfortunate enough to have been born with defects. He limped, he drooled, he stuttered and was constantly ill. His family members mistook these physical debilities as reflective of mental infirmity and generally kept him out of the public eye as an embarrassment. A sign of this familial disdain is that he remained under guardianship, like a woman, even after he had reached the age of majority. Suetonius, in particular, preserves comments of Antonia, his mother, and Livia, his grandmother, which are particularly cruel in their assessment of the boy. From t... ...and cautious nature, he had a cruel streak, as suggested by his addiction to gladiatorial games and his fondness for watching his defeated opponents executed. He conducted closed-door trials of leading citizens that frequently resulted in their ruin or deaths -- an unprecedented and tyrannical pattern of behavior. He had his wife Messalina executed, and he personally presided over a court in the Praetorian Camp in which many of her hangers-on lost their lives. He abandoned his own son Britannicus to his fate and favored the advancement of Nero as his successor. At the same time, his reign was marked by some notable successes: the invasion of Britain, stability and good government in the provinces, and successful management of client kingdoms. Claudius, then, is a more enigmatic figure than the other Julio-Claudian emperors: at once careful, intelligent, aware and respectful of tradition, but given to bouts of rage and cruelty, willing to sacrifice precedent to expediency, and utt erly ruthless in his treatment of those who crossed him. Augustus's suspicion that there was more to the timid Claudius than met the eye was more than fully borne out by the events of his unexpected reign.

The Effect of Communication Theories in Business Introduction

The effect of communication theories in business Introduction Communication has existed since the beginning of human beings, but people didn’t pay attention to it until the 20th century, especially into the 21st century along with the communication technologies development. Nowadays, there have many communication theories. Among of these theories, interpersonal communication (IC) and organizational communication (OC) are the most commonly-used theories applied in business to help us resolve problems. IC, as a kind of device that organizers usually use to communicate with their employees, more emphasizes individuals interacting face-to-face than OC. It can help us understand how and why people think and behave. However, IC is hardly defined in its own area of study, yet often occurs within other environment like organizations (â€Å"Interpersonal communication,† In Wikipedia, The Free Encyclopedia, 2011). OC, as a subfield of communication, mainly looks at human communication within or among organizations, which is the most basic and central part in business management (Simon, 1998). It relates to the achievement of organizational goals and the formation of organizational culture. Meanwhile, OC is also the most common management behavior which is carried out under certain circumstance and is influenced by organizational culture. The behavior culture of enterprises determines the behavior characteristics and communication ways and styles of employees; the material culture determines the condition of communication technology, communication mediums and channels of companies (â€Å"Organizational Communication†, In Baidu, The Free Encyclopedia, 2011 ). Interpersonal Communication and Organizational Communication in Business In the process of actual application in business, OC is often considered as one field of IC and IC as one means of OC on the contrary. These two communication theories seemingly serve different objects, people versus organizations. Actually, individuals are the common objects of communication. Communication scholars define OC different from IC, only because it always exists in an organization, and sometimes represents one department or one class. So we could see both of them usually work together in one organization. For example, the enterprise culture of General Electric (GE) Company highlights the â€Å"people-oriented† business philosophy. In GE Company, employees are given enough concern and respect, and are encouraged to express their opinions and display their creativity directly. This kind of outspoken communication style of GE makes managers gain more new ideas and opinions to impel company developing. Moreover, for the management coordination, the ex-CEO of GE, Jack Welch, came up with â€Å"boundaryless concept† in the field of organizational communication. GE Company would clear obstacles among all departments like engineering, production and marketing departments and make information totally transparent and free accessible. Under the guidance of such communication theories, GE could use internal information with the most efficiency and achieve the resources sharing on the largest extent (In Scientology Volunteer Minister, 2009). In this case, we hardly tell which communication theory is applied in certain part, yet we easily find the two theories complement and serve each other. The application of communication theories in organization Use to cope with internal problems Communication, as one kind of enterprises culture, has attracted more attention of companies and is treated as the key point of strategic management by leadership. The â€Å"Three Withouts† phenomenon Mr. Yu (2008) came up with in one speech, as the following, is the most direct and understandable explanation of the problems existed in organizations. Lack of Communication with Superiors. Generally speaking, there are many things managers have to think about so that they cannot communicate with employees efficiently in time (Shiwei Yu, 2008). At this time employees are supposed to report actively to superiors, yet most of them have no courage to talk with superiors. There have two performances in this situation. The one performance is that people dare not or are not willing to communicate with superiors when they have good ideas, because either they are overconfident and have no interest any more after several negations by leaders, or they lack of confidence and are afraid of criticism. The other one is that individuals do not report to managers when they find potential problems existed in work. The reason can be concluded that people who are over-dependent on leadership always follow their leaders and have no question to them. Actually, whichever kind of employees is irresponsible for work. In fact, even though we are just the employees, we should consider issues in the sight of the enterprise rather than individuals and adjust our attitude from â€Å"responsible for leadership† to â€Å"responsible for enterprise†. Lack of Communication between Departments. In the most companies, it has been the main problem that different departments hardly communicate sincerely with each other and have no sense of mutual support and positive cooperation (Shiwei Yu, 2008). To resolve the problem, enterprise should firstly review whether the department position of it is reasonable, and then establish the relation mode of â€Å"suppliers and customers† among the all departments, consequently foster the sense of service for different department, so that employees can communicate with sincerity and make efforts together to achieve the goal of enterprise. Virtually, the whole process of resolution is the process of OP applying. Lack of Communication with Subordinates Superiors involved in other business seldom talk with employees, let alone instruct and advice their work, which is responsible for the phenomenon that increasing companies spend over one month in recruiting and training new staff, yet don’t have one day to communicate with their employees(Shiwei Yu). The reason could be conclude as the following two sides: Managers prefer enjoy the feel at high stand to communicate with employees personally. We have to acknowledge that there exist such managers who are arbitrary and hardly accept opinions from the inferiors. If they invariably ignore the subordinate advice and views, it would only discourage the enthusiasm and responsibility of staff. Certainly, there have a latent yet inevitable reason that managers are afraid of being transcended by the subordinate. In addition, it is also an important problem that superiors communicate with inferiors without skills. For the leadership, effective communication not only promotes work smoothly, but also helps to establish their image. Furthermore, as the managers, they have rights and obligations to communicate with inferiors actively as well as know and develop capability and responsibility of employees, just like Toyota Motor Corporation CEO spends two thirds time in chatting with engineers and dealers, while the Boeing Company CEO invites the senior managers to share their exciting stories, and the leadership of Ericsson helps employees make personal development plans every year (Communication Case Study, 2009). Use to cope with external problems Nowadays many companies have the experiences using communications theories to help themselves alleviate crisis and maintain their stable development. Facing crises from exterior factors, companies should first think about how to coordinate each department and communicate with consumers (â€Å"Communication Theories†, In MBAlib, The MBA Encyclopedia, 2010)? What we need to know is that consumers are inclined to the attitude companies express to event rather than the fact itself that is happened. Clients could forgive your mistakes, yet not accept your ignorance. So when the problems occurred, enterprises should first respond and express the determination to deal with them. That is to say, communication is the principal method to resolve problems. The â€Å"Sudan I† event KFC suffered is a wonderful example to support the statement. On March 15th 2005, all KFC outlets in China were found using banned dye Sudan I, the cancer-causing colorant in the sauce of New Orleans roast chicken wings and chicken hamburgers. And then many consumers sued KFC and asked it for their injury compensation. As we know, KFC has been successful in China since it first stepped in the Chinese market in 1987; however this event made KFC loss a large number of customers in a short time. According to a survey, the loss rate of clients of KFC raised to unprecedented 50% in over half stores. Facing a series of emergencies, KFC responded in first time, at that night of event exposure. All KFC outlets stopped selling New Orleans roast chicken wings and chicken hamburgers at the next day, destroyed all rest sauce and posted bulletins in all stores for apology. Each department was connected. Meanwhile, the managers of KFC actively contacted with the victims and accounted for the event as well as the results of survey to eliminate doubts of the public. From the example, we could find the application of communication theories is used in every details of the process of event resolving. First of all, just because of the effective organizational communication taken, all departments and outlets could act in concert to calm the storm immediately. Furthermore, the manager even communicated with customers in person in order to express their apology and sincerity. So IC could be applied more among individuals to achieve what we want. How to ameliorate business communication As we all know, the effective communication between managers and employees depends on the negotiability and share of information in internal organization and is responsible for improving the work efficiency and enhancing decision scientificity and rationality. So how to ameliorate business communication ? The aspect of interpersonal communication 1. Adjust the attitude of communication Along with the information network and communication technology advancement in modern society, the ways of communication between individuals become more various and richer than ever before. On the surface, the connection is indeed increasingly frequent and intimate, yet what is the fact? Most communication has been driven by material benefits. So communicators in business should make much account of not only the process of systematized information communication, but the spiritual communication (HRoot, 2010). 2. Learn to listen Tracey once suggested that the managers of human resource should spend 65% in listening, 25% in speaking and 10% in reading and writing (2006). Thus we could see the significance of listening for communication. More important, only by listening can we detect the others’ heart and logical thinking, communicate with them better and finally attain the objective. 3. Put emphases on nonverbal expression Nonverbal information includes expression, pronunciation and intonation, gesture and so on. Actually this kind of communication more easily touches people than language performance. So weather you send or receive messages, you should notice the power and effect of nonverbal expression. The aspect of organizational organization 1. Speech with confidence Speech is a quite fundamental and common part of OC. For most people, talking is considered as a normal activity, yet speech often make individuals nervous and overwhelmed. However, we often could be asked for speech in formal occasions, even though just several sentences. When we make a speech in a formal occasion, we should keep our speech tempo slow enough and volume loud enough to make ourselves heard by everyone. Meanwhile, we should realize that appropriate words, image and posture are helpful for people understanding (HRoot, 2010). 2. Organize effective conference Conference as one kind of formal communication is indispensable part of OC. The elaborate plan and explicit theme are the primary guarantee to accomplish the goal of meeting. Moreover, when you chair a meeting, you should notice weather the atmosphere is accustomed to listening or communicating, thereby mastering initiative in the activity of communication. Conclusion American famous futurist (1999), John Naisbitt, said â€Å"The competition of future is the competition of management. The focus of management competition lies in the effective communication among the staff of each social organization and the organizations themselves. This sentence simply and accurately points out the essentials and significance of IC and OC for enterprise management. From the above discussion about communication theories, we could see that communication has been an effective tool for modern management. Only through effective IC, the ideas and suggestion from employees could be taken seriously; only by effective OC could the performance of organizational members be appraised a nd recognized. In one organization, whether IC or OC is all to share and utilize resources better, consequently maintain the sustainable development. Reference Homans, G. C. (2002). â€Å"Introducing Communication Theory†. American Journal of Sociology 63 (6): 597–606. Retrieved February 20 , 2010 from Academic Search Premier EBSCO database. Communication Theories. (2010, December 19). In MBAlib, The MBA Encyclopedia. Retrieved February 20, 2011, from http://wiki. mbalib. com/wiki/%E6%B2%9F%E9%80%9A Organization Communication. (2011, January 22). In Baidu, The Free Encyclopedia. Retrieved February 20, 2011, from http://www. baidu. com/FORUM_POST_900001_900005_858561_0. HTM Interpersonal Communication. 2011, February 16). In Wikipedia, The Free Encyclopedia. Retrieved February 22, 2011, from http://en. wikipedia. org/w/index. php? title=Interpersonal_communication&oldid=414279842 Communication. (2010). In Scientology Volunteer Ministers: Online Training. Retrieved February 22, 2011, from http://www. volunteerministers. org/solutions/communication. html? source=gaw&gclid=CNbK_tjlu6YCFQJvbAodOlWgHw Shiwei Yu. (2006). †Commu nication skills in modern enterprises † in Huacheng Wang, Introduction of Enterprises Management (b), Higher Education Press. Retrieve February 24,2011, from Science Direct database. Charles, S. W. (1998). â€Å"Stumbling Toward Identity: The Emergence of Organizational Communication as a Field of Study† in McPhee and Tompkins, Organizational Communication: Traditional Themes and New Directions. Thousand Oaks, CA: Sage. Retrieved February 28, 2011 from EBSCO Host database. Communication Case Study, In Tangguokuaixun, Retrieved March 1, 2011, from http://info. tjkx. com/news/00001346EB/2004-10-21/03984BC948. html The problems of Organizational Communication. (2010, March 31). In MBAlib, The MBA Encyclopedia. Retrieved March 4, 2011, from http://wiki. mbalib. com/wiki/%E7%BB%84%E7%BB%87%E6%B2%9F%E9%80%9 Tracey, W. R. (2006), â€Å"The management of Human Resource† ,In William R. Tracey, The key skills(4th). Retrieved March 4, 2011, from EBSCO Host database. Management communication. (2010). In HRoot, The free website. Retrieved March 4, 2011, from http://www. hroot. com/contents/4/120726. html Naisbitt,J. (1999). Communication Theories: Perspectives, processes, and contexts, 9th edition. Belmont, CA: Thomson Wadsworth. Retrieved February 22, 2011, from EBSCO Host database.

Algaziyev Assylbek Essays - Contract Law, Law, Money, Finance

Algaziyev Assylbek Essays - Contract Law, Law, Money, Finance Algaziyev Assylbek BIB A4007536 The issue which needs to be discussed is whether how Archie, Bob and Pat can get their original debts back from Esenes. Before I will give some advises for Archie, Bob and Pat I would explain what means accord and satisfaction, consideration and accord as an equitable defense. Accord and Satisfaction Accord and satisfaction is a contract law concept about the purchase of the release from a debt obligation. The payment is typically less than what is owed and is not paid by the actual performance of the original obligation. The accord is the agreement to discharge the obligation and the satisfaction is the legal "consideration" which binds the parties to the agreement. If a person is sued over an alleged debt they bear the burden of proving the affirmative defense of accord and satisfaction Consideration In an accord contract it is typical that the consideration supplied is less than bargained for in the original contract. In accord contracts that require an amount of consideration that is less than the original, the consideration must be of a different type, i.e. instead of money, debtor offers a car or a boat. Accord as an Equitable Defense A valid accord does not discharge the prior contract, it suspends the right to enforce it in accordance with the terms of the accord contract, in which satisfaction, or performance of the contract will discharge both contracts (the original and the accord). If the creditor breaches the accord, then the debtor will be able to bring up the existence of the accord in order to enjoin any action against him The accord agreement must be transacted on a new agreement. It must therefore have the essential terms of a contract, (parties, subject matter, time for performance, and consideration). If there is a breach of the accord there will be no "satisfaction" which will give rise to a breach of accord. In this instance the non-offending party has the right to sue under either the original contract or the accord agreement Advises In the first case with Archie we can see a negotiable instrument. A negotiable instrument can function as a substitute for money or as an extension of credit. For example: when buyer writes check to pay for goods, the check serves as a substitute for money. When a buyer gives a seller a promissory note in which the buyer promises to pay the seller the purchase price within sixty days, the seller has extended credit to the buyer for a sixty days, the seller has essentially extended credit to the buyer for a sixty day-period. For a negotiable instrument to operate practically as either a substitute for money or a credit device, or both, it is essential that the instrument be easily transferable without danger of being uncollectible. This is a fundamental function of negotiable instrument. A s Archie gladly accepted an invitation to the launch party instead of payment negotiable instrument can be seen. M oreover Archie was in accord and satisf ied which does not give him chance to sue and win a court Esenes therefore get the original debt from Esenes. In the second occasion with Bob as case Foakes v Beer states that " Mrs. B obtained a judgment for debt against Dr F in the sum of 2,090. The parties agreed that if Dr F paid 500 at once and the balance by installments Mrs . B would not take "any proceedings whatever on the judgment debt. Dr. F paid 2090 but Mrs. B then claimed interest on the judgment debt. Dr F had to pay the interest. The agreement between the parties did not help him because it was unsupported by consideration " according to that case as Bob reluctantly agreed to accept it in full and final payment of her debt there was no consideration between Bob and Esenes therefore it enables Bob to get the original debt and interest as well. For a Pat I could advise to refer to Hirachand Punamchand v Temple case which states that "Creditor accepted a smaller sum from the debtor's father in full settlement. The creditor could not sue the debtor for the balance as it would be a fraud on the father to

Mind My Karaoke †Music Business Plan Essays

Mind My Karaoke – Music Business Plan Essays Mind My Karaoke – Music Business Plan Paper Mind My Karaoke – Music Business Plan Paper Executive sum-up Karaoke is a Free Web based Application Software for personal computer. Smart phones and tablets. it is Initially Designer for the Indian Music Industry where people are Interested in societal Networking and interacting with each other through assorted Mediums. Karaoke will look near to Social networking. with a Fresh and New construct of people doing their ain karaoke version of their favourite latest vocals from All Different languages all over India and portion it With their friends and Well wishers. utilizing it as an Recreational medium. With Increasing and Incredible Piracy rate in India Karaoke will assist The record Companies. Artists and the Consumers every bit good. A Web based Application Software. where sharing Karaoke vocals and Interacting with friends is new and easy to accommodate and interesting every bit good. The Karaoke offers up to day of the month Original karaoke paths with good quality and voice modulating options for the recreational vocalist who use it as a diversion and Fun. The karaoke itself acts as an Social Networking Medium where it meets Facebook. Twitter and Sound Cloud which are one of the Top rated Social mediums in this coevals to do it more Interesting. Business Idea The Increasing Piracy rate in India. particularly in the Music Industry where 95 % of the Music Downloaded in India is claimed to be Illegal ( RIAA study – 2010 ) . India when Compared to the Other Countries unhappily remains in the top five. with a High buccaneering rate in the Film Industry. The Film Industry suffered loss of ? 450 476 000 ( INR 4000 00 00 000 ) due to Video and Audio buccaneering. There is drastic increasing degree of music buccaneering through Online and Offline twelvemonth by twelvemonth. where there is no mark of diminishing buccaneering rate. The Indian Film Industry is a turning Industry where the Numberss is on addition. India is the Largest manufacturer of movies harmonizing to the BBC study 2009. In 2009 India Produced 2961 movies on celluloid includes 1288 characteristic Films. The are more than 10 subdivisions in the Indian Film Industry which contains more than 10 linguistic communications of Films. i. e. Hindi. Tamil. Kannada. Malayalam. Telugu. Assamese. Bengali. Gujarati. Konkani. Marathi. Punjabi. Sindhi and many more. where each province has an alone Language of their ain. Minimum of 100 Movies each from the linguistic communications of Tamil. Telugu. Hindi. Malayalam and Kannada release in Cinema theaters every twelvemonth. 95 % of the Movies has Songs which is a typical feature of the Indian Film Industry. Each Movie releases a Music Album from the Movie itself incorporating a Minimum of 4 Paths which helps the growing of this merchandise. The Main advantage of KARAOKE is the increasing figure of people who use societal Networking and Applications for Recreations. Fun and remaining in Touch with Friends. India ranks Third in the World for Social Networking users. In India now it has become a Manner that people Express their Emotions in Public through Social Networking Thus karaoke would be an Entertaining application for them. The karaoke besides offers the Original versions of the Songs for Download at cheaper Monetary value where the Customer can purchase it after Listening to the prevue of the Songs. As the Application Software is designed for Mul ti platform it can be used in Smartphones and Tablets every bit good This makes the Application Portable and Fun to utilize it Wherever we are. The KARAOKE has an Unique Feature of Auto Voice tuning Option. where it helps to cut off Background and Ambience noises doing it easy for the Users and it besides Helps the Amateur Singers to Tune their Voice for Better Quality and Fun. It provides assorted Features likes gives a opportunity to Listen to the Original path for a Limited figure of times before Buying are entering the Karaoke Version. in each purchase of a Karaoke Track it offers a Free online Lyrics Script for that Song. where people can even alter the wordss as good. non it any manner of offering the Composer. Artist or the Record Labels. The KARAOKE has a new Approach towards the Music Industry where it Helps to Reduce Music Piracy in India. Where people can Buy the vocals Merely which they like at cheaper monetary value alternatively of Buying the Whole Album. KARAOKE soles the Purpose of Interest of the Consumers from All over India who likes Songs and likes to Sing vocals. This merchandise will Catch the Kids and Youngsters every bit good. Peoples in In India are connected to Internet and Social networking most of the Time. About 620 330 040 Facebook Users prevail in India Ranking the Third Highest Facebook Users state in the World. So Publishing and Sharing the Product through Facebook would assist and which would besides Prefer the Facebook. The Karaoke has a Separate Webpage which acts like an Social networking Website where people can wish and notice on others Karaoke vocals. give an Unique name for their Karaoke vocal and portion them on Facebook. chirrup and Sound cloud. Though KARAOKE is Unique in its ain Kind with different Approach towards Karaoke. There are Six Prevailing Competitors for KARAOKE Rivals 1. Meraghana. com 2. Redkaraoke. com 3. Taranaa. com 4. Desikaraokedownload. com 5. Karaokehindi. com 6. Latestbollywoodkaraoke. com SWOT analysis Strength – new invention towards karaoke – works both as societal networking and helps music industry from Piracy every bit good – low cost – latest vocals – sharing with friends – can be operated through Mobile Phone and Tablets every bit Well. |Weaknesses – original karaoke versions released can be pirated – vocals Piquing the Composer and Record labels can be made – thought can non be copyrighted | Opportunities – low cost options for individual vocals alternatively of purchasing the whole album – listen to the vocals for limited figure of times before the Download. |Threats – bing and new competition can originate with similar merchandises – cost of Web hosting and server infinite in Rise | 3. Background The Team Consists of Members with Knowledge of Music Industry in India. Music Engineers. Application and Server Maintainers. Software Developers. Me therefore holding rather a Good cognition about the Indian Music Industry and prosecuting Audio Production Course geting Knowledge in Both Artistic and Technical facets and holding cognition about the Karaoke Music Interests in India will work out the Purpose. Recognizing the Piracy menace and Detailed research how buccaneering affects the Indian Music Industry helps to convey up this Business Plan. For Additional aid and proficient Assistance People will be recruited in Future of the Business if Needed. The Team shall be Expanded in Future of the Merchandise when it goes Global when it is introduced in Other Countries. shall incur Help from the Countries Respectively for Further Assistance. 4. Ownership The Ownership of this Merchandise this Project would Belong to the Creator of this Product and the Financier of this Undertaking in 15 % and 85 % severally in the Net income Margin. where the Creator would be Developing the Merchandise with Different Ideas and new Inventions doing it Interesting for the Consumers. where the Record labels would hold Partnership with the Composers and Artists for Making the Karaoke Version. which is Simple with the Same Original Track without the Vocal musics and the Record Label will hold Royalty and Copyright Agreement with the Composer and Artists of the Songs. 5. Company Structure The Company Structure includes the Team and the Space for Suiting the Server and Technical Support. Though This will be an Free Application Software the Investors Play a Critical function and they Handle the Artists and Composers sing the Royalties for each vocal that is sold through the KARAOKE. 6. Team Once the Merchandise is Developed by the Developers for introduced in the Market. it needs Technicians for Trouble shot and farther proficient aid during the First 3 Months of the Product Launch where the Developers will be responsible for Screening it out harmonizing to the Agreement they Have with the Company. Software will be Further Developed and maintained depending upon the Increase in figure of Consumers. 5. THE Merchandise The Product KARAOKE is a web based Application Software for Pc. Mobile phones and Tablets. KARAOKE is an Application Software which acts like an Social Networking web where Consumers From India can Sing and do their Favorite Karaoke Songs from All Different Languages in India. The Cardinal Feature of this Product is Consumers have entree to utilize Up to day of the month Latest Karaoke vocals from more than 10 Different Languages in India. The Product is Economic when compared to the other Karaoke Web downloads in India. where Peoples can listen and take their Karaoke vocals before purchasing it. and they can Buy individual original versions of the Song they like instead purchasing the whole Album. KARAOKE has assorted Facilities where people can sing and pull strings their voice to do it better or Hilarious harmonizing to their wish. with Assorted Vocal Auto Tune Option. When They buy a Song from KARAOKE. they can sing the Original Lyrics where they would be given a free online Free Lyrics book for that vocal or they can do their Own Lyrics within the Footings and conditions. Where any Vulgarity or in offense to jurisprudence shall be instantly removed from the Web. Once they are Done with Recording the Song. they can Upload it merely one time through the Application. But they can maintain their Downloaded Karaoke version With them. Consumers will hold all entree to Training and Trials on the web page. When they Uploaded a Song. they can Upload it with different entering once more and so they have to purchase the Track once more for Uploading and they can’t Claim Copyright for their Lyrics or the Tracks. Any Unlawful Act by the Consumers will be taken to Account where they can go on utilizing the Product. When Peoples report Spams or any other Disrespectful to one another. the vocal shall be removed with farther Notice. KARAOKE allows the consumers to wish and notice on Others vocals and can Rate on others Songs. consumers can Upload their Songs on Facebook. Twitter. Sound cloud and on the Same KARAOKE web page every bit good. As KARAOKE web page Acts of the Apostless as a Social Networking web. consumers can call their Own vocals with the name they like and give a Description or Story For that vocals. Where they can show the memories of the vocals and Emotions through words. In The Initial Stage of the Karaoke From the Launch of the merchandise till it gets Familiar with the people. they get a Beneficial Package when they Invite people to the Product. they get free Songs and can do their free vocal and Share it. which helps the Product as a Promotion. KARAOKE is speedy to Access even on Mobile phones and Tablets where they all need is Internet and the Product. KARAOKE will be Introduced as Free Subscription Application Software. Where People acquire a Free Songs from latest and Up to day of the month vocals on the Web. which helps them to cognize about the Product and acquire Familiar with and they are allowed to Share the vocal. They following Benefit they Get is. As they Invite Peoples to the KARAOKE they get a Free Songs After Inviting 20 people as they Join they KARAOKE which makes it More Interesting for them and Which could assist them more to cognize about the merchandise. Where these Beneficial Schemes helps the Product’s Promotion and Marketing and makes it Familiar to the Younger coevals who are Active on Social Networking. KARAOKE will Act as a Fun and Recreational Element. KARAOKE will besides sell Original Versions of Up to Date vocals at Cheaper monetary value. which helps The Indian Music Industry to Fight Against Piracy. There are More than Hundred Websites which Offers illegal Download. which the Government wants to close down but the Numberss are still on addition and this Product would assist Fighting Against Piracy. Subsequently After doing the Merchandise Familiar the Product can be Redesigned to establish in different Countries. KARAOKE after a Steady success. will hold a Dealership will Mobile Networking Companies. because in India Many people use a installation called company Tune where people naming one another would listen to their Favorite vocal alternatively of the normal ring. where KARAOKE would offer that they can utilize their ain karaoke vocal which they made as their Caller Tune. this would do the Consumers more Interesting where they ever in a hunt of Something New. 6. Selling Plan Having cognition of Indian Music Industry and being cognizant of the High Piracy rate in India and the Attitude of the Indian Consumers who are Keen on seeking something which is new to the market and which helps to Interact with one another. friends and Family. This Would assist them as an Diversion and to remain in touch with each other in an Alone manner like of all time earlier. So we understand that people need something new which would assist them Forget Illegal Download and do them purchase Original paths and karaoke versions and do this as an amusement more interesting which already prevails but non rather popular. Here Kotler’s 4Ps of Marketing Help to Address a selling Strategy ( laid-back 2009 ) . Merchandise The Consumers want to Try something new when Merchandises like this Launches in the Market. They are connected to Social Networking most of the clip to remain in touch with One another. As Peoples in India are Music Lovers and Movie Lovers every bit good they would wish to seek this merchandise every bit good. KARAOKE is a merriment Filled Entertainment and Recreational solution for the People who Love music and love to do Music where they can buy Original paths. This Merchandise will hold a strong connexion with the Amateur vocalists chiefly. as they want to sing vocals and do it sound good merely where they are. and to portion it with friends. this will assist them to achieve what they need. KARAOKE is a simple and effectual Application in which they can do their vocal wherever they are. all they need is a personal computer or Mobile phone or tablet with internet connexion. Karaoke provides more Interesting options which would do it User friendly. Topographic point As KARAOKE is a Free Version Application Software. they can Directly Download it from the Web page or through Online Application stares of their Mobile phones and Tablets. After Downloading the Application. when they need to Buy Karaoke Songs and Original Songs. they can Buy it with their Recognition Card games and Debit Cards. which the Webpage would give proper Guidance. Another Important point of sale will be through Advertisement links on Facebook. chirrup and Sound Cloud. where people can fall in and buy the vocals on spell. No direct hard currency dealing would take topographic point. everything would travel through secured on-line debit and Credit card payment. Monetary value The Product is Very Cheap and Economic when compared to its Competitor although this is a new Innovation and unique of its Kind. The Application Software would be Absolutely Free with free Ascents as good. When KARAOKE is compared to it market rivals it is economic. where the viing web sites offer monthly and Annual bundle of ?15 and more. which are higher than the KARAOKE. where merely few Web sites offer individual vocal download which is Much more expensive than our Merchandise. To do it comfy for the Consumers KARAOKE offers individual vocals downloads at cheaper monetary value where if people are non likely interested any longer they don’t have to lose their money. KARAOKE offers Original Songs and Karaoke Version at the same Cost where each of them would be charged ?0. 11 ( INR = 10 ) which is the most inexpensive and sensible cost for a Path in the Indian Market. Where as iTunes sells each vocal at a cost of ?0. 14 ( INR = 12 ) . iTunes when compared to KARAOKE. it is moderately cheaper. As the this would be an attractive and inexpensive monetary value for the Consumers of the Indian Market. As the Competing Websites Offers Annual Packages. most of the Websites doesn’t Offer Latest vocals. which is more likely to be a draw back for their ain luck. where they are more like Coercing to Consumers to buy the Monthly or Annual Package. where as KARAOKE doesn’t gives the Consumers the Whole freedom where they can take what they would wish to Buy and Use. Promotion The Product will be Promoted in a Number of ways to Target the Younger coevals. These people Chiefly Include from the Age group of 16 – 35. where the Other Age Group Promotion would besides take topographic point. As the First Step of Promotion. The Application Software will be given as a Free Download where Peoples can research and understand about the Product. The Following measure would be that Each and Everyone who had joined the KARAOKE would be given a Free Karaoke Song of their ain pick which is Present on the Web. where people will now be allowed to see the Product and portion it with their Friends and acquire a good cognition about the Product. The following measure of publicity would be with Regional Celebrities from Different linguistic communications. will be making a karaoke version of a celebrated vocal and will be out on the Web and societal networking sites and their fan Pages. where it will be shared for publicity. this will assist the Product acquire popular. The Following Step would be. when people invite more than 20 people and as the invited people articulation. the Invite would acquire a free Song once more. This will increase the figure of users of the merchandise and makes it Quite popular among the Childs. Now KARAOKE would hold Enough users and they would get down wishing the merchandise as they Would get down Buying the vocals. Facebook. chirrup and Sound Cloud would play an Important Role in Promoting the Product as people make their Karaoke Song and portion it with their Friends Online. Ads on Social networking sites would take topographic point. As KARAOKE has new merriment filled Features like Auto Voice melody. Amusing effects. it is rather easy to acquire familiar and effectual with childs and Childs. Subsequently on After acquiring steady market and Consumers. KARAOKE will hold coaction withe Mobile Network Companies to utilize their ain vocals of the Consumers as their Caller Tunes. where we would acquire paid by the Mobile Network companies and they would be bear downing from the Consumers. As Each and Every hebdomad in India more than 2 Music Albums are released so people will be more Curious about doing new karaoke vocals and this will add up to their Entertainment. 7. Gross saless AND DISTRIBUTION Primary gross revenues would be through the Official Web page and Application shops of the Mobile Phones and Tablets. where Ads about new vocals and trades would be Published and shared through Social networking and the Followings in them. Ads about the release of new Albums and updates about Upcoming Songs would be done through the Official Webpage and Social networking. As Karaoke Acts as an Social Networking site it solves the Purpose. This would take quality clip to Get popular and effectual in the Market as this Involves people from Different provinces and Different Languages from India. As the Celebrity Advertisements would assist in Promoting the merchandise will assist the gross revenues of the merchandise in a period of Time. Distribution will be Done in the Web page and in Social Networking sites every bit good through Ads and information. where the Followers would acquire Up to day of the month information’s. Distribution will partially be done by the consumers every bit good as they do their vocal and portion it with others. which would be good for both the Consumers and the manufacturers. After a figure of people had acquired and history with KARAOKE. the following measure for the company would be upgrading the merchandise to do it functional for a big figure of people and doing it user-friendly after having feedback from the Consumers. 8. Rivals KARAOKE faces Competition in two Different ways. thought KARAOKE is a whole new different merchandise from their rivals. One manner of Competition would be through Existing Websites which are available for Karaoke vocals Downloads. The other manner of Competition would be through the Duplication of the Product and buccaneering of the Paths released through KARAOKE. There are Six chief viing web sites. which shall be stated below and compared with KARAOKE. 1. meraghana. com: which offers a Subscription Plan for $ 4. 95 ( INR = 270. 67. ? = 3. 05 ) a Month and $ 49. 95 ( INR = 2731. 27. ? = 30. 76 ) a twelvemonth for limitless use. The cost of this Product is really High for the Consumers as meraghana. com has really fer consumers. which doesn’t offer any new Songs and dressed ores on a Single linguistic communication from India and it does non offer any free add-ons like the Lyrics book and Movie Information’s. 2. Redkaraoke. com Which Offers a Subscription program for $ 2. 99 ( INR = 163. 49. ? = 1. 84 ) a Day. $ 6. 99 ( INR = 382. 21. ? = 4. 30 ) a Month and $ 39. 99 ( INR = 2186. 65. ? = 24. 63 ) a Year. where there rates are excessively high even for a individual twenty-four hours subscription and they do non offer any new vocals or sharing installations and there is no attention deficit disorder on to the Product as much. 3. Taranaa. com Which Offers a Annual Subscription for $ 20 ( INR = 1093. 60. ? = 12. 32 ) a twelvemonth. They do non offer any monthly Subscription or individual vocal Download options was KARAOKE does and they do non Offer any new vocals which disappoints the Consumers. and they do non offer different linguistic communications. 4. Desikaraokedownload. com it is a free karaoke vocals downloading Website. though it is illegal Downloads its Quite Popular where people can download the karaoke vocals and record it individually on their ain devices. where as the web site does non bring forth any installations for entering and Sharing the paths. As it is an illegal download there is no proper quality of the paths. 5. Karaokehindi. com Where Each Track Cost $ 5 ( INR = 273. 40. ? = 3. 08 ) which makes it excessively expensive for the consumers when compared to the other viing web sites. and they do non offer any monthly or annual subscriptions as the other web sites do. They offer merely old vocals and non the Latest paths which could catch the childs attending. 6. Latestbollywoodkaraoke. com This Website Offers up to day of the month karaoke paths. including the Latest releases for Free. but it is illegal Download where the vocals are non Copyrighted at all. The Tracks which they offer are manipulated hapless Quality paths. Though they provide latest vocals the do non supply any recording installations or sharing installations. SWOT analysis for KARAOKE when compared to its Rivals Strengths – Can be used in Mobile phones and Tablets excessively. which makes it Portable. – Easy to Use and an Interesting piece of Entertainment. – Sharing Facilities on Social Networking web sites. – new invention towards Karaoke because it is alone in its Own sort. |Weaknesses – duplicate of the merchandise – Piracy of Tracks which are released through KARAOKE – hazardous promotional Tactics. giving free paths ab initio for publicity where the Competitors don’t. – Heavy investing needed. | Opportunities – As it is Interesting for the Childs to utilize – support from music composers and record labels to advance the Merchandise – it is a free Application Software. which acts like a societal networking – immature coevalss involvement in music and doing music. |Threats – new clients exchanging to Similar Forthcoming merchandises. – people should afford to pass money for purchasing vocals and Karaoke Tracks. – monetary value / characteristic war with rivals – composers can officially let go of karaoke versions themselves. which would impact them the most once more | As the SWOT Analysis emcing the Competitors shows that KARAOKE offers a better trade and new interesting Elementss which would achieve success in market with the Younger coevalss Interest on it. Though it has its ain failings and menaces. by more offers and Ads and Development of the Product will assist the merchandise to stand up in the Market. KARAOKE is Unique in its ain sort as mentioned earlier and there is no similar merchandise this. though it has rivals. The viing web site are expensive and does non offer any New paths Usually which would do lose involvement among the Youngsters. who seek latest updates. even when few Web sites offer they are Illegal downloads with Poor Quality. KARAOKE would move as a Social Networking piece. which would affect the Younger coevals to pass Quality clip on it. this will give back the senses to the consumers where they get used to Buying vocals and Karaoke paths for minimum monetary value instead downloading it illicitly. The Strength of the Product lies in support from the Composers. Artist and the Record labels. as this is a new Innovation where people would wish to Invest and do money in return and this would pay the Royalty for the Artist and composer every bit good. By analysis the features of the rivals has been revealed where they are expensive and drawbacks in different signifiers. this would give back life to the karaoke involved Entertainment. 9. Customers The First set of Target Customers are the Younger Generation between the Age of 16 – 35 who are prone users of Social Networking like Facebook and chirrup. where the people who are interested in seeking new Merchandises. that makes them happy and Interactive. Thus KARAOKE would function as a medium for their Social interaction through karaoke paths and their vocalizing abilities. The following set of Target Customers will be from all age group who are Music lovers and who love to Sing. even if they are recreational vocalists. so this Merchandise will make justness to users from School pupils to working Professionals. This Merchandise will be good to the Aged people who are interested in singing supplications vocals and other spiritual vocals by themselves. Peoples From Different provinces of India would Buy and seek out Other Language paths in which they are Familiar and interested to prosecute. there are few Consumers who would cognize more than one linguistic communication and are interested in all linguistic communication vocals. this merchandise will assist to work out their demands. As there are Consumers from Different parts of India where each one has different involvement towards karaoke and Social Networking every bit good. this would assist to widen the market. As Peoples outside India are interested In Indian Songs and Indian Karaoke Tracks. they would even buy their likes from this Merchandise and this will assist in widening the market of the Product Internationally and Developing the Merchandise. India ranks 3rd in the usage of Social Networking Websites. There are 62 713 650 Facebook users as per the statistics record which has been taken late. where 48 % users are from the Age group 18 – 24 and 27 per centum users from the Age Group 25 – 34. which contains the bulk of more than 75 % below the age group of 35 which shows a figure around 47 035 238. Where most of the Childs will be Music lovers and interested in doing karaoke vocals Songs when something new is projected. even when merely 2 % of the people are interested from the age group 18 -35. there would be about 311 650 consumers for this merchandise. So this will be a certain figure where people will be interested in utilizing the Product which is Absolutely good for a new Merchandise during it launch. 10. Budget Initially the Business squad garlic necessitate a Time period of Six months for Developing the Software and Trouble hiting them. to do it perfect during the launch of the Product. it may take a month supernumerary for Fine tuning the merchandise for better Outcome. The Initial Investment for the First Six months including Software developing and assorted disbursals instead than Software Development will be ?12000 ( INR = 10. 68. 000 ) and ?4000 ( INR 3. 56. 000 ) severally. After finishing the Product and after rectifying the Products errors. the Product will be ready for it Launch. After the launch we need farther investings for Promotion and increasing figure of users. After the Launch. The fresher’s who are new to the Product will be Given a Free vocal of their ain pick. where it is approximately calculated with the figure of consumers estimated above. which would be about ?35 016 ( INR 31. 16. 500 ) where it is a whooping investing. after they invite Twenty more people to the Web and as they join the web application. the Invite would be Giver and extra free vocal where the figures are calculated at the upper limit and the maximal disbursal would be ?35 016 once more. The estimated Profit Margin will get down after One twelvemonth of the merchandise launch as it a new investing. where as if the Product is successful shortly and has many consumers. they get back the initial in Six Months clip. Ads for the Products will be ?3000 which can be compensated with the money the merchandise earns through Ads about films and music Album on the Official web page. As the Product gets households the advertizements gross for the Product will besides Increase. the estimation net income Margin on the sec on twelvemonth will be 30 % ensuing in a net net income of ?60. 000. 11. INITIAL INVESTMENT An estimated Initial Investment of ?16000 + ?73 032 in six month interval severally. a Sum of ?89032 will be needed for the Product. Which would include the Web development and Server direction cost including a amount of ?12000 and ?4000 for the Miscellaneous disbursals. this would cover all the disbursals including the labour charges and transit. Where ? 3000 from the whole Budget will be allocated for the Celebrity Advertisements and advertizements through other mediums. Free Ads of Facebook and chirrup would non incur any charges where they are reciprocally good. The projection is that at least 2 % of the entire societal Networking circle start utilizing the Product which will be about 311 650 consumers Using the Product. In the First Three Months 25 % from the merchandise consumers. which will hold 77912 consumers will purchase at least One vocal at a lower limit rate which would lend the gross at ? 8735. in the following Three months which Six months all together will hold 50 % of the consumer purchasing at least One vocal which would give another ? 8735. and the merchandise will be gaining through Ads of the web page which will lend a lower limit of ?3000 in the first six months which will bit by bit increase. Thus the Initial investing demands are explained. 12. Barriers Internal Barriers The Internal Barriers which could originate is. Effective investings from the Investors with Confidence to Bring up a Good Quality Product and the Time for Testing the Product and problem shot may take much clip as predicted to be. It could take Six to nine months for Marketing the Product through publicity and do the Product Familiar with the Consumers. This my be due to unanticipated Fortunes such as unwellness. occupation resettlement. etc. External Barriers Ageless Barriers would originate by the Lack of Potential Investors. who can get by up with the Development of the merchandise. Finding a Good Software development and waiter direction squad could besides be a barrier. Technical barriers like the velocity and effectivity of the merchandise in nomadic phones and Tablets could originate. Ads should make the consumers good before the merchandise is launched. Effective Competitors

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The Catcher in the Rye Essays - Literary Realism, Free Essays The Catcher in the Rye - foreshadowing - The use of forshadowing in a novel can help it's reader get a sense of what is to come in the story without giving away the events themselves. It is a powerful tool which prevents events from being left unexplained, leaving the reader question the effectivness of an outcome. The eventual breakdown of the character Holden Caufield in J.D. Salinger's controversial 1945 novel "The Catcher in the Rye" was foreshadowed in the early chapters of the book. The first clue is his negative approach to life. He begins by talking about his "lousy childhood" (p.1) and the first traces of profanity can be seen scattered about the page in the form of "crap", "hell" and "goddam". Holden's first sign of distrust comes when he speaks to Ward Stradlater about his date with Jane Gallagher: "Listen. Give my regards, willya?" "Okay," Stradlater said, but I knew he probably wouldn't... "Ask her if she still keeps all her kings in the back row." "Okay," Stradlater said, but I knew he wouldn't. (p.33-34) This is seen again when he doesn't trust Stradlater to stop his advances of Jane in the case that she says no. Holden gives up his faith in people to trust him when he boards a bus holding a snowball. The driver refuses to believe that Holden won't throw the snowball so he draws the conclusion that "People never believe you." (p.37). He is also always placing labels upon people as being "phonies" which gives the reader the idea that Holden thinks that others are materialistic. Holdens attempts to protect the innocence in the world is another early sign of his deteriorating state. When Holden goes to Pheobe's school to deliver his note he sees some swearing of the wall which he says "drove me damn near crazy" (p.201). He wipes the words from the wall in an attempt to prevent the inevitable from occuring, leading the reader to believe that he may experience some mental unstability in the future. Eventually he comes to the realization that he can't rub all the profanity away himself. Another example of Holden's attempt to shelter innocence is the fact that he never does call Jane, possibly for fear that she will scar his memories of her as an innocent child. The title of this novel presents this theme to the reader in that Holden wants to be "the catcher in the rye" (p. ) so he can catch all of the children that sway to close to the edge of a cliff in thier play. Perhaps the most obvious example of foreshadowing in the novel occurs when his parents come close to having him "phsycoanalyzed and all" (p.39) when he breaks all the windows in the garage. Throughout the novel he refers to himself as "a madman" (p.79) which gives the reader the idea that he sees himself as having a sort of mental problem. These two peices of evidence alone present a fairly firm idea of what will happen to Holden towards the end of the story. The use of foreshadowing is evident in the novel "The Catcher in the Rye". It does it's job well in that it foretells the outcome of Holdens many problems and gives reason for it. The eventual breakdown of Holden is not startling to the reader because of the authors use of foreshadowing and therefore it is effective.

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Why people hold onto money Essay Example | Topics and Well Written Essays - 2000 words

Why people hold onto money - Essay Example The adjusted R squared is used to compare the explanatory power of regression model, which has different numbers of prediction variables. The variable is usually an adjusted version of R squared. The R squared is adjusted subject to the predictor of the mode of concern like econometric models. The adjusted value for R2 for the current model is 0.957985165. This implies that the predictors of the model are reliable. It is denoted by: F-test is usually made up of two chi-square variables, which are independent. The variables are divided by the appropriate degrees of freedom. The F-test is characterized by negative F values and a non-symmetric distribution of values. Additionally, the mean of the F-test is 1. The major purpose of the F-test is to ascertain whether the variances of two populations are equal. In this regard, the ration is one when the population variances are equal. In the above case, the population variances were equal because the F significance is 0. F-test applies when the null hypothesis is true. The F-test is denoted by: This is a standardized value, which is obtained from sample data. The t-test is used in conjunction with the F-test to determine the reliability of the null hypothesis. In this regard, the t-test helps a researcher to compare the results of the null hypothesis and the researcher’s data successfully. The value also helps in the computation of p-value when the null hypothesis ought to be rejected. The t-test for the above model is 4.788. The t-test indicates that the null hypothesis should be upheld. It is denoted by: The explained sum of squares represents the total sum of squares of deviation from mean value, of various predicted values. In this regard, high values of the sum of squares indicate reliability of the model used for statistical analysis. It is denoted by: The demand for money is based on the function of money, which include medium of exchange and store of value. This implies that people