Cereal Aisle Analysis Assignment Example | Topics and Well Written Essays - 1000 words

Cereal Aisle Analysis - Assignment ExampleConsumer behavior process comprises of different stages which are undertaken by every customer. These stages are problem recognition, knowledge search, and evaluation of alternatives, barter for decision, purchase and post-purchase evaluation. Customers need to firstly identify their need with respect to purchasing a product or service. This kind of need is progress utilized to search information and take appropriate action. All possible alternatives available in the market place are identified by customers. lastly purchase decision is made and products or services are purchased (Alba and Hutchinson, 2008). Growth or success of a brand depends on post purchase evaluation. I visited a local grocery store where I observed behavior of three consumers who were going towards three different aisles. All of the three consumers had different charter such as one wanted to purchase breakfast cereals, another was looking at bread aisle, and third wa s visiting cereal aisle. Customer A had a need for breakfast cereals and the lady was visiting the store outlet with her kid. She compared prices of all breakfast cereals kept on the track and selected some like Kelloggs, lucky Charms and Cocoa Puffs. However while making final purchase decision her kid put across his preference towards Kelloggs Apple Jacks. The lady eventually purchased breakfast cereal of Kelloggs. On the other hand, customer B was in a hurry, he smartly moved in and went to specific department to purchase a particular brands bread.